Hi, I'm Izabela. I design systems that hold complex products together — fintech, B2B platforms, design systems.
I'm a Senior Product Designer currently working on Screening, Globo's B2B platform for licensing content internationally. Before that I built investment products at Inter (40M+ users), designed AI-driven engagement tools at Queima Diária, and ran refund experiments at Hotmart. My work tends to live at the intersection of complex systems and clear interfaces — places where the architecture matters as much as the screen.
What I look for: products where design decisions have weight, teams that move fast without breaking craft, and the kind of complexity that makes you better at the job.
I'm currently doing an MBA in AI-Driven Innovation and UX — partly to widen my product lens, partly because I'm the kind of person who needs the input.
I use AI as a thinking partner, not a shortcut. It's most useful when it pushes back, surfaces what I missed, and helps me move faster on the parts of design that don't need craft — so I can spend more time on the parts that do.
I wrote about how I ran an accessibility audit using AI as a review partner — a 5-layer methodology, the prompts that worked, and what AI couldn't do.
Article: How I ran an accessibility audit with AI as a review partner — not a shortcut. 5-layer methodology, prompts that worked, and where AI couldn't help.
→ Read on Medium
I use AI as a thinking partner, not a shortcut. It's most useful when it pushes back, surfaces what I missed, and helps me move faster on the parts of design that don't need craft — so I can spend more time on the parts that do.
I wrote about how I ran an accessibility audit using AI as a review partner — a 5-layer methodology, the prompts that worked, and what AI couldn't do.
Currently going deeper on JavaScript and React — slowly, on the side. The goal isn't to become an engineer. It's to design closer to the medium, prototype without intermediaries, and work better with the people who build what I design.
I use AI as a thinking partner, not a shortcut. It's most useful when it pushes back, surfaces what I missed, and helps me move faster on the parts that don't need craft — so I can spend more time on the parts that do.
In practice: LLM-assisted heuristic analysis, Claude + Figma via MCP for concept iteration, navigable prototypes built with Claude and Cursor for faster dev and stakeholder alignment, and accessibility verification via Claude in Chrome.
I wrote about running an accessibility audit with AI as a review partner — the 5-layer methodology, prompts that worked, and where AI fell short.
Currently going deeper on JavaScript and React — slowly, on the side. The goal isn't to become an engineer. It's to design closer to the medium, prototype without intermediaries, and work better with the people who build what I design.
I use AI as a thinking partner, not a shortcut. It's most useful when it pushes back, surfaces what I missed, and helps me move faster on the parts of design that don't need craft — so I can spend more time on the parts that do.
I wrote about how I ran an accessibility audit using AI as a review partner — a 5-layer methodology, the prompts that worked, and what AI couldn't do.
Article: How I ran an accessibility audit with AI as a review partner — not a shortcut. 5-layer methodology, prompts that worked, and where AI couldn't help.
Currently going deeper on JavaScript and React — slowly, on the side. The goal isn't to become an engineer. It's to design closer to the medium, prototype without intermediaries, and work better with the people who build what I design.
Feb 2026 — Now
Screening: UX strategy for a B2B content licensing platform: search redesign (semantic search, discovery hub), accessibility audit and roadmap, editorial CMS tooling.
Aug 2025 — Nov 2025
Fitness SaaS (iOS, Android, Web, Smart TV): Designed an AI conversational tool for re-engaging inactive users (+30% engagement in segment). Built a marketplace integrated into the platform that became the product's largest source of conversion and GMV.
Oct 2024 — Apr 2025
Investment vertical: Led the investment hub redesign for a 40M+ user super-app. SUS 86.4 (+12.3 pts), +6% account activation, −9% support volume. Contributed financial data components to Toranja, Inter's unified design system.
Jul 2021 — Sep 2024
Refund & content governance: Redesigned the refund flow: 53% of users abandoned refund requests after a journey intervention. Rebuilt the refund reason taxonomy across 3 journeys. Designed content governance solutions that cut brand crisis response time by 90%+.
Feb 2021 — Jul 2021
Design Kit development and UX for Volume, an innovation hub in logistics (VLI + Cubo Itaú).
May 2019 — Feb 2021
Visual strategies and template systems for mid and large-sized clients.
Apr 2014 — Jan 2015
Editora Abril
Interaction & Visual Designer
UX for digital editions of Veja and Placar, including 2014 FIFA World Cup daily coverage.
2025 – 2027
Unifast / Toronto School of Management
MBA in AI-Driven Innovation and User Experience
2020 – 2021
PUC MINAS
Postgraduate in Interaction Design
2009 – 2012
UEMG – University of Minas Gerais
Bachelor's in Graphic Design
Looking for someone who thinks about systems, ships with craft, and uses AI without losing judgment?
Let's talk.
Looking for someone who thinks about systems, ships with craft, and uses AI without losing judgment?
Let's talk.
2025 – 2027
Unifast / Toronto School of Management
MBA in AI-Driven Innovation and User Experience
2020 – 2021
PUC MINAS
Postgraduate in Interaction Design
2009 – 2012
UEMG – University of Minas Gerais
Bachelor's in Graphic Design
Looking for someone who thinks about systems, ships with craft, and uses AI without losing judgment?
Let's talk.
